How do Online Gambling Ads target specific audiences?

Online gambling ads are promotional materials aimed at attracting people to online platforms where they can bet money on games of chance or sporting events. These ads appear in various digital formats across the internet.



Types of Online Gambling Ads:

• Banner Ads: Visual ads displayed on websites.
• Social Media Ads: Ads on platforms like Facebook and Instagram (with strict rules and permissions).
• Search Engine Ads: Ads appear in search results on platforms like Google (in legally permitted areas).
• Video Ads: Short commercials shown on video platforms like YouTube.
• Native Ads: Ads designed to look like the surrounding content on a website.
• Affiliate Marketing: Promotions by individuals or websites who earn commissions for referred players.
• Email Marketing: Promotional emails sent to users who have agreed to receive them.
• Push Notifications: Alerts sent to devices with promotional messages.
• Pop-up and Pop-under Ads: Ads that open in new browser windows.
• In-App Ads: Ads shown within mobile applications.
• Influencer Marketing: Promotions by social media personalities.

Therefore, the operation and promotion of online gambling ads platforms targeting users in India carry significant legal risks.